technological innovation

Dome, this new toy, will be the next ”Hatch Magic Egg”?

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Shelf time：2019-09-29 12:35
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Core Tip: Unlike previous delayed introductions, this time Lizmo chose a global simultaneous sale. Dome is confident about the new product: it plans to launch three colors as the main product of the Christmas business war, with a global target of 1 million sales a year.

On September 14, TAKARA TOMY, a well-known toy company in Japan, launched its own companion model pet toy Rizmo in about 20 countries and regions around the world, including Japan.

Foreign media classified Lizmo as Surprise Toy, reporting that "Surprise Toy" has created a new market in recent years, with domestic sales of 8.5 billion yen (about 560 million yuan) in 2018. But there are hardly any Japanese products, and their domestic hot money is all overseas brand products. In October 2016, Spin Master's Hatchimals, which debuted worldwide, quickly became one of the world's best-selling toys. From the point of view of play, Lizmand is quite similar to Hartz's magic eggs.

Dome toys revealed that Lizmo has three stages of change: infant, infant and adult. Each stage has different shapes and interactive sound effects. In addition to responding to external sounds and touching stimuli, Lizmo also has a variety of modes, such as "sound feeding", "musical instrument", "music melody" and "good night". It can imitate the player's voice, and the avatar instrument can play different sounds along with the player's movements, accompanied by rolling humming melody, when the player needs it. When you want to rest, you can also gently shake Lizmand to let it go to sleep. As adults, Lizmo can also dance to music and play interactive games with players, increasing from five modes of interaction in infancy to seven, further enhancing its playability.

In July and August, Lizmo released two trailers, which showcased Lizmo's unique world outlook to fans around the world through picture details and lens language, triggering numerous discussions among toy fans about the final shape of Lizmo.

Unlike previous delayed introductions, this time Lizmo chose a global simultaneous sale. Dome is confident about the new product: it plans to introduce three colors as the main product of the Christmas business war, with a global target sales of 1 million units a year, and the Japanese market recommends a retail price of 8618 yen (about 565 yuan).

It is reported that this time in the Chinese market, Lizmo will open its sales on many online and offline platforms, such as Toy R Us, Tianmao Domei official flagship store, Domei Jingdong self-operated flagship store, and major department stores nationwide. The retail price is estimated to be 599 yuan.

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