Zalando tops the list of 20 major European e-commerce platforms

According to Cross-Border Commerce Europe's ranking of the top 20 European e-commerce platforms, Zalando has overtaken Fruugo and ASOS as major rivals and become the dominant European cross-border e-commerce platforms. Fruugo and ASOS ranked second and third respectively, followed by Farfetch and Carrefour.

 

 

 

The results show that the development momentum of cross-border platforms in Europe is booming, with the turnover of 8 billion pounds in 2018, which is expected to increase by more than 50% to 13 billion pounds by 2020. This accounts for 21% of the total cross-border market in Europe, with total turnover of 37 billion pounds.

 

 

 

Zalando won the competition with other cross-border platforms. Zalando's ranking demonstrates their ability to remove barriers to business expansion and support sellers to successfully expand their business overseas.

 

 

 

The founder of the survey said: "Zalando scored very high on our parameters and occupied the top position of the European B2C platform in our research."

 

 

 

Speaking of the methodology used in the study, the founder explained that the study considered four parameters. "The first is the cross-border online sales of the platform in 16 Western European countries. Second is the SEO data as cross-border performance indicators. The third is based on how many countries the platform has business scoring. Fourth, the number and percentage of cross-border visits. Then we use four additional indicators to optimize rankings, analyze the types of business models, strategies, AI and big data strategies, and the number and types of services they provide to customers.